Similarly, Valentino’s signature crimson has been embedded in their beauty products. Applying it to beauty products allows Hermès-lovers to fully immerse themselves in the brand and create a stronger sense of unity and harmony across all aspects of the house. Its iconic Rouge Hermès and nail varnish collection offer a shade in the brand’s signature colour known simply as Hermès’ Orange Boîte, the colour has become a symbol of luxury and ultimate refinement for the house. READ MORE: 5 Beauty Brands To Buy From This Earth Day 2022įor example, Hermès does this beautifully with its cosmetics line.There are only a handful of fashion brands who take advantage of this strategy. It makes for a powerful branding tool and feels like a natural progression for the house. The shades synonymous with a fashion house present a unique opportunity to experiment and incorporate the colour into newly launched beauty products. It powerfully communicates the brand’s visual identity and heritage - appearing in everything from their packaging to interior design, but regardless of how common it is to be used in a brand, it’s seen to be absent in one category: the beauty collection. When claimed by fashion companies, colours play an important role in acting as a visual shorthand for a brand that can easily be spotted from a distance. It’s become part of the bigger picture when it comes to fashion, individuality and artistic expression, and over time, has become an extension of the fashion house’s identity. From Gucci’s “Gucci Beauty Rouge à Lèvres Satin lipstick collection” to Tom Ford’s latest “Bitter Peach” makeup collection inspired by the same peacy hue as its signature eponymous fragrance, the pivot into designer beauty is at an all-time high. Valentino described the pink-out as “an experimental yet deeply human gesture that enhances individuality, capturing values and feelings” and accentuated the trend of fashion brands claiming specific colours to communicate who they are and what they stand for.Īs brands diversify and branch out into other sectors and industries, some of the world’s most directional and well-loved, fashion-first luxury companies have been making bold moves into beauty. The shade, dubbed “Valentino Pink PP”, was developed by Piccioli, his design team and colour specialists at Pantone. For years, Pantone has collaborated with some of the world’s most recognisable fashion brands in using colours as its visual adjectives to communicate its brand ethos.
What stood out wasn’t the extreme colour-blocking evident in the show, but the collaboration with Pantone that caused a stir. When Valentino’s creative director, Pierpaolo Piccioli turned Le Carreau du Temple into a pink-scape during for its Fall Winter 2022 collection, the future of colour and fashion was inevitably changed and heightened. Whether it’s to signify elegance or preserve its history and heritage, it’s not difficult to see why brand’s choose to stick to one shade to help define themselves.Įspecially in a time when digital media is on the rise, companies have more opportunities to get its signature colours in front of consumers and build the psychological bridge between hue and brand quicker than before.
It increases brand recognition by 80 per cent and has the unique ability to communicate a feeling immediately.
This hue is not only recurrently expressed throughout their runway shows but through every aspect of their brand’s visual identity. Think Tiffany’s iconic blue shade (Pantone 1837), Valentino’s classic crimson (Pantone 186C) and Hermès’ luxurious orange (Pantoneįor years, many of the world’s greatest luxury brands have each embraced a particular shade as a signature colour code. These labels may seem unfamiliar, but you’ll be surprised to find out you’re actually more acquainted with the colours these numbers represent than you realise - that’s because they’ve been patented by some of the fashion industry’s biggest brands.
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